Erado Expands Social Media Compliance Solution with Embedded Hyperlink Capture

Erado Expands Social Media Compliance Solution with Embedded Hyperlink Capture

Company is First to Offer a Social Media Compliance Solution that Addresses FINRA and SEC Regulations for Third-Party Links


Renton, Wash. – November 6, 2014 – Erado, an innovator in electronic communication compliance, announced today that it has expanded its social media compliance solution to include embedded hyperlink capture. Erado is the first electronic communication compliance provider to address FINRA and SEC regulations requiring the capture of third-party links. The company’s all-encompassing compliance platform enables financial services firms to remain compliant while giving financial advisors the confidence to use social media for business growth.

Embedded hyperlink capture addresses FINRA Regulatory Notice 11-39, which requires firms to monitor social media links to third-party sites for false or misleading content. Erado’s hyperlink capture solution also assists firms in satisfying the SEC 17a-3 record-keeping requirements for brokers and dealers.

“We are excited to be the first company to offer embedded hyperlink capture to the financial services industry,” said Craig Brauff, Chief Executive Officer for Erado. “As more advisors turn to social media to market their businesses, our solution addresses an essential need in the financial services industry, giving both advisors and compliance officers the confidence to use social media to its full potential.”

Erado’s embedded hyperlink capture capability complements its all-encompassing social media compliance solution, which captures content at the source of creation to allow advisors to use the native application on all input devices, including smartphones and tablets. If the social media archiving application is disconnected Erado is the only compliance solution that will automatically capture and archive all data back to the exact moment of the API disconnect.

With embedded hyperlink capture, financial service firms can:

  • Capture third-party links, including multiple links in one post, across all social media channels, such as Twitter, Facebook and LinkedIn etc.
  • Capture and archive the content of all third-party links originated in social media posts, along with an image of the hyperlink location and text including any documents, pictures or video.
  • Once the content of the linked webpage is captured, it is delivered to Erado’s cloud-based archive where the image and text are monitored and reported based on the firm’s defined compliance policy.
  • Access and view all hyperlink webpages in the Erado archive, enabling firms too reliably and efficiently survey linked webpages and flag potential issues.

Erado plans to extend its embedded hyperlink capture capability to other forms of electronic communication, such as email and instant messages in 2015.

About Erado
Erado is an innovator in electronic communication compliance, delivering archiving, analytics, security, and hosted services to customers worldwide. Since 1994, Erado has assisted organizations manage and enforce cost-effective compliance and retention policies. See for more information or call 866-673-7236.

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