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Now that the SEC has clarified certain rules regarding social media use amongst advisors and companies, it is time to start utilizing it in an effective manner in order to maximize results.  More and more financial advisors are joining Twitter and connecting with their clients to disseminate the most current information regarding the financial industry. So far this year, about 37% of advisors have Twitter accounts and that number is only growing.

As an investment advisor, using social media just got a little easier. The SEC has recently made key clarifications and changes regarding guidelines surrounding the use of social media as a medium to advertise and disseminate vital information to investors. In the past, the SEC has been very strict regarding the usage of social media for advisors and companies, making it near impossible for companies to utilize this free, far reaching marketing platform. With this new blessing from the SEC, advisors and companies can begin to utilize social media in a way that was formerly difficult.

Smaller companies rarely have the know-how to dig deep into social media.  Most know the basics, like how to post or tweet; however, these efforts will rarely get a company noticed amongst the daily flood of posts and tweets on the internet.  Consumers are often inundated with ads that provide no real connection.  

What began as an interactive platform for friends and family to connect socially has now evolved into a marketing frenzy for businesses.  Because of the instantaneous experience created between the consumers and the company, people want their businesses to be socially accessible. Businesses have begun to hastily morph themselves into social businesses in order to adapt. However, most businesses are not implementing a long term strategic plan, which creates short term impact but not a long lasting effect.